When a marketer finally brings in traffic and coverts it into leads the feeling is great, you know that what you have been doing is working. There is a common mistake here in that you can believe that's it, no more lead generation work needs to be done. This is something which many learn the hard way when the leads and sales begin to dry up. A top marketer will always have their eye on next month's plan for lead generation making sure there are systems in place to keep the flow of leads constant. They have a goal each month and they plan how they will meet it, constantly checking and evaluating, never taking things for granted.
The biggest thing for any marketer is being found in the huge world of the internet. Whichever search engines people focus on getting ranked it, is important to know how to get yourself visible for what you have to offer. Time, effort and money must be well spent in the job of lead generation, knowing where to focus all these is important so you can set achievable lead targets each month. I have put together the best 5 areas to focus on in helping you to be found on the internet, so let's take a look.
1. Using a blog- It is important to have a place to brand yourself and your business and if you have not started then you must. The important thing with a blog is to be consistent, making sure you post fresh content each week aiming for at least four times. This will constantly tell search engines you are active and your blog is fresh and being updated with new posts. Make sure what you post, is good quality content so people who find it will respect what your blog has to offer.
2. Update all your pages on your site - Frequency in keeping all your site up to date is important to both search engines and people visiting on a regular basis. You don't have to update as regular as your blog posts but still make sure every week you look if there's anything which needs updating to keep up with current issues in your industry.
3. Your content must meet people's needs - When writing your content make sure you know what it is people in your industry search for when they have a problem. Find out what the needs are, what they care about, what they struggle with and create answers to those problems meaning your creating relevant content.
4. Do your keyword research - This is by far one of the most important things you must do when writing content. What are people in your market searching for in search engines? Once you know this you will have the knowledge to create content people are looking for.
5. Use your content to create organic success - Use of long tail keywords is important as they make up 70% of searches on the internet so it is important to learn and understand how to use long tail phrases in your content to increase natural organic traffic to your site.
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